Workshop Brief
This unique and timely workshop will address Brand understanding; Brand development; Brand equity; Branding in the international market; defining core brand values and development of brand design circles; creating brand strategies with effective visual messages; strategies for innovation; company naming; brand successes and failures; Small business branding. At the conclusion of this workshop, participants will be able to ... and will have demonstrated their skills in the following ways:
- To understand what makes a brand different
- To be able to define the core values of a brand’s design
- To be able to define the visual language of the brand
- To be able to strategize for seasonal and innovative products and communication
- To be able to more successfully use and or expand upon existing brand components
- To be able to analyze their own business needs and branding development
Ideal Workshop Candidate
Since branding is done through all aspects of a business, this workshop can be of interest to people from the following areas:
- Small Business Owners developing a business image
- Entrepreneurs
- Graphic designers and art directors
- Product designers
- Fashion and accessory designers
- Interior designers
- Visual merchandisers
- Web designers
- Also—marketing and sales managers
This workshop is created for small business owners, corporate management and experienced designers who seek to better understand the nuances of brand development and create more powerful and meaningful brands for business, non-profit organizations etc. by creating better brand identities, and image and improve knowledge about the power of design and creativity in the workplace.
