Passion to Profits™
Building an Art Collection

Workshop Brief

Participants in this workshop will emerge from it with guidelines for building an art collection. The particulars will be about contemporary art including bronze, ceramics, paintings and glass. The key points covered in this workshop include artist selection, talent progression, career development, valuation verification, display, storage, and documentation, communication, insurance, exposure and providence steps.

Participants will learn how to systematically select and purchase art, secure appropriate gallery and dealer relationships, implement standard business practices in their collecting efforts and develop a mutually beneficial relationship with a gallery and the artists that they represent.

Ideal Workshop Candidate

People with a passion for life and art who are thinking about or beginning to build a collection for their corporate or personal enjoyment. Artists and art consultants who have some familiarity with contemporary art and want to learn what collectors are looking for today and why. High profile business leaders who don’t want to make mistakes with their next art purchase.

This is your basic, level one Business of Art course with measureable objectives for the artist, collector and gallery dealer.

Instructor

Betsy Ehrenberg

Entrepreneur and Business Leader

betsy97@gmail.com

Instructor Bio

Betsy Ehrenberg is a serial entrepreneur and uses her business, engineering and art passions to establish high-tech companies and non-profit organizations. After successful careers with IBM and Hewlett-Packard, she founded, ran and sold system software companies in Silicon Valley and Santa Fe, NM. Starting in 2001, she organized artists and collectors, galleries and dealers in two geographic areas to increase their appreciation of contemporary studio glass art. Betsy currently runs the Glass Alliance – New Mexico, a non-profit organization and brings maestro artists and experienced collectors and dealers to Santa Fe to learn new skills and to purchase sculptures; this organization also supports several self-sustaining educational programs in the Southwest.