Workshop Brief
Non-profits continually labor to cultivate and steward donors. In uncertain economic times, this challenge intensifies — forcing non-profits to think strategically about ways to retain and grow their slice of a finite economic pie. Faced with this stark reality, a compelling brand is a valuable ally. Successfully conceived and deployed, a powerful brand identity can create competitive advantage by embodying unique non-profit missions and visions.
This workshop will remake respective participants into more knowledgeable brand champions by immersing them in an intensive, three-day learning experience: readings, visually supported lectures and hands-on projects. Topics will include industry specific brand understanding and strategic development; brand visualization and organization; brands naming; and brand case studies: brand successes and failures. The workshops are principally structured for individuals charged with brand development and deployment but who do not have backgrounds in communication or marketing design
At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:
- Understand what makes a brand different, generally and specific to their industry
- Define the core values of a brand’s message and design
- Determine the appropriate visual language for a brand
- Strategize industry specific offerings and communications
- Use and/or expand upon existing brand components
- Analyze their own unique organization’s needs and brand development
Ideal Workshop Candidate
The workshops are principally structured for individual community, academic, professional, governmental or organizational leaders charged with an organization’s brand development, brand design and brand deployment but who do not have backgrounds in visual communication or marketing design.
