Workshop Brief
Universities and colleges are not immune from the need to speak visually and verbally about their image and offerings with a clear and unified voice. Especially in light of reduced state support and the corresponding need to operate more entrepreneurially. A successful visual brand, authentically voicing institutional values, can do much to attract better faculty, focus organizational mission and appeal to qualified students.
This workshop will remake respective participants into more knowledgeable brand champions by immersing them in an intensive, three-day learning experience: readings, visually supported lectures and hands-on projects. Topics will include industry specific brand understanding and strategic development; brand visualization and organization; brands naming; and brand case studies: brand successes and failures. The workshops are principally structured for individuals charged with brand development and deployment but who do not have backgrounds in communication or marketing design
At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:
- Understand what makes a brand different, generally and specific to their industry
- Define the core values of a brand’s message and design
- Determine the appropriate visual language for a brand
- Strategize industry specific offerings and communications
- Use and/or expand upon existing brand components
- Analyze their own unique organization’s needs and brand development
Ideal Workshop Candidate
The workshops are principally structured for individual academic, professional, institutional leaders charged with an institution’s brand development, brand design and brand deployment but who do not have backgrounds in visual communication or marketing design.
