Workshop Brief
Within the current economy artists in general are in dire need of new knowledge about art economics and perceptual and structural changes in the business of art. The more you as an artist learn how to take control of your career, reject old stereotypes about artists and embrace successful business models the sooner you will see and understand the Business of Art and the Art of Business.
This workshop will fill many of the glaring gaps that were omitted in your formal art education offering you business, sales and marketing perspectives that you may have overlooked as well as address the questions that you may never have known you should have asked.
During this three-day workshop Betsy will focus specifically on success as it relates to financial rewards and effective use of your creative time for art production. The workshop will offer advice, opinions, observation from years of buying, promoting and marketing artists and their work.
Topics to be covered within ten mini-sessions:
- Overcoming at least five myths that artists have about art and business.
- Artist stereotypes that interfere with success.
- Six questions that you should be asking about your career that you might never have considered.
- Ten things that you should not be doing and what you should be doing in your art career.
- How to value and price your work.
- How to identify and contact ten distribution channels.
- How to collaborate with other artists to become more successful.
- How to position yourself and define and differentiate yourself as an artist.
- Consider yourself and your art as a brand.
- Career phases and career longevity.
Tuition and Registration Requirements
$495 pp - This will include a five-day pass to SOFA WEST Santa Fe, daily beverages and a GWP (Gift With Purchase).
A $250 down payment must be paid upon registration to reserve your place with a $245 balance due before July 1st. You will be sent registration forms and asked to submit six photos of your current portfolio for professional critical review by guest speakers during the workshop. Your portfolio review may be scheduled with other participants in the workshop.
We anticipate enthusiastic registration for this workshop in Santa Fe as the topic is timely, the need is great and summer in this part of the Southwest is glorious. We are situated in a high alpine desert with cool mornings and warmer days ranging from 55 to 80 degrees with very low humidity.
